Affiliate Marketing

Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale. You only get paid every time you drive a sale, just like a commission-only sales representative.

How Affiliate Marketing Works

Affiliate marketing involves referring a product or service by sharing it on a blog, social media platform, podcast, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation.

To review:

  1. You show an ad or a link for Store Z on your website, blog, or social network.
  2. A customer clicks your unique link.
  3. The customer makes a purchase in Store Z.
  4. The affiliate network records the transaction.
  5. The purchase is confirmed by Store Z.
  6. You get paid a commission.

Commission rates vary depending on the company and the offer. On the low end, you’ll earn about 5% of the sale but, with some arrangements, you can earn as much as 50%, usually when promoting a class or event. There are also affiliate marketing programs that provide a flat rate per sale instead of a percentage.